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The Towel
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The Towel
The Towel
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TheTowel-OnModel
TheTowelBlack-OnModel
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The Towel
The Towel
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TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel

The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 513 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $13.75 with

Complete Your Routine

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The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

TheRenewalMask-

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 513 reviews
4.9
average rating 4.9 out of 5
Based on 513 reviews
  • 5 Stars
    494 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
513 Reviews
Reviewed by Marisa M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Never going back to a regular towel

Everything about this towel is amazing I love the strap on the back to secure the towel in place on my head. I swear my hair dries faster and I have way less breakage in comparison to when I use to use a regular towel on my hair.

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Reviewed by Thais
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Colour me surprised

I bought this towel just because everyone is always talking about how it would change my hair. I have very fine and straight hair, and it made my hair look and feel so good. The only downside is that now a need to buy a new one because my daughter claimed this one to herself. She has curly and dry hair, and this towel made her hair look more hydrated and shiny. Her curls never looked so defined.

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Reviewed by Nidhi A.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Absorbent!

I really love the size of this towel, you are able to fit all your hair in and it dries quickly. The elastic holder also makes it very flexible and comfortable to wear.

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