Skip to product information
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel

The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 507 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $13.75 with

Complete Your Routine

standard | image normal alt tag

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

TheRenewalMask-

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

Reviews

Rated 4.9 out of 5
Based on 507 reviews
4.9
average rating 4.9 out of 5
Based on 507 reviews
  • 5 Stars
    488 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    2 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
507 Reviews
Reviewed by Grace B.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

love!

this is the best hair towel i have ever used!

Loading...
Was this helpful?
Reviewed by Gray C.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

So glad I ordered it.

My daughter loved the towel and said I should try it. Definitely cuts down on drying time! Buying for gifts!

Loading...
Was this helpful?
Reviewed by Samantha S.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

It's worth it!

I don't know what kind of magic is in this towel but my hair has never felt better! It sucks the water out and leaves my hair feeling less tangled and soft. I recently switched to trying to only air dry and this was a serious game changer. It definitely felt expensive for a towel but it is WORTH IT!

Loading...
Was this helpful?