Meet Alyssa, digital superstar, street style fixture, and writer on all things beautyāalso known as @alyssainthecity. Weāve long admired Alyssa for all of the obvious reasons (great style, epic furniture finds, travel tips for daydreamingā¦), but, after catching up with her recently at her new home in LA, we could only love her even more. Below, see what we mean as Alyssa shares her latest rituals, current routines, and so much more.
Top of Mind
11.13.20
Good People: Alyssa Coscarelli
By Crown Affair
- Where do you live and what do you do?
Iāve recently relocated to Los Angeles after 9 years in New York City. Iām a digital entrepreneur, content creator, writer, and consultant. Every single day looks different and I wouldnāt have it any other way.
- What does ritual mean to you?
Ritual to me means finding peace in repetition... Finding what you love, and making a routine of it. Iām all for taking new opportunities, new adventures, traveling, etc., but I also know now that thereās real peace in routine, so I try to have as much of one as possible and find the rituals that make me feel calm and centered in a time when nothing feels certain.
- What are some of your favorite rituals?
Thereās the simpler ones, like a nice, hot shower, my skincare routine, maybe a nice skin or hair mask. Then thereās the newer rituals that come with my new chapter in Los Angeles, like packing up the car for a day at the beach, picking up sandwiches on the way, and enjoying the surf and sand until after sunset. Those days are everything to me lately.
- What is your morning routine?
I really wish I could say I had some sort of chic morning routine that involved me making my own matcha latte, reading a book, and meditating for 30 minutes, but thatās just not the case. I usually roll over and check my phone, then eventually move to my laptop, where I stay and may not eat, shower, or brush my teeth until the afternoon. I donāt recommend this to anyone, but itās just how I operate. Ha.
- How would you describe your hair? And from whom do you get your hair?
I get my hair from my mom, itās a rich brown and has a natural wave to it. Itās not too thick, not too thin, just somewhere in between. It kind of just does its own thing.
- What is your current haircare ritual?
Itās a less-is-more approach right now. Shower, wrap in my Crown Affair towel, then let it down (donāt brush!) and run some product through it with my fingers depending what look Iām going for (some days are more sleek, others are more unruly), and air dry. Occasionally Iāll do a hair mask just to feel luxurious.
- What would you say has been your most major hair moment or memory thus far?
I have photos of my mom with a similar boy-short haircut to the one I have right now. I always knew I wanted to get this cut someday, but just had to work up the courage and confidence to do it. Now that I have this cut I definitely feel like Iām channeling her and her style from that time (late ā80s/early ā90s).
- Where do you find inspiration?
Lately, Iām super inspired by both classic and indie cinema, because I spent a lot of time during quarantine watching movies with such strong points of view; everything from Chocolat and The Beguiled to The Dreamers and Yi Yi. I recently signed up for Mubi and Iām excited to dive into their unique offering. Iām much more interested in movies than television series, but thatās just me. Iāve also been picking up old magazine issues from a store in Venice called The Mart Collective. I love looking at Vogue photographs from the ā60s and ā70s. They still feel so relevant to what Iām drawn to today.
- Favorite quote or words you live by?
Itās always changing but lately, itās a lot of Pema Chodron. āWe can make ourselves miserable or we can make ourselves strong. The amount of effort is the same.ā
- Favorite artists?
Mainstays like Matisse and Miro, and some recent discoveries Iāve fallen in love with: Thai Mainhard, Jean-Francois Le Minh, Christie Macdonald.
- Favorite writers or books?
A sampling of recent/always favorite titles: Pachinko, Three Women, How To Change Your Mind, The Untethered Soul, Big Magic, A Little Life.
- Activities or hobbies?
Surfing, biking, floral arranging, vintage furniture hunting ā all hobbies Iāve found joy in this year.
- What would you tell your 18-year old self, knowing what you know today?
Youāll get much further being you than trying to be like anyone else.