Top of Mind

09.01.20

Meet The Renewal Mask

Meet The Renewal Mask

By Crown Affair

Introducing The Renewal Mask, a luxurious weekly treatment to restore your hair, smooth your strands, and turn your shower into a sanctuary. At our core, our goal is to create mindful care for healthier hair—products that remind you to take care of yourself, and get your hair back to its healthiest possible state—so we knew our first in-shower product had to be a mask. 

To start, our Founder, Dianna, looked at the three masks she'd had in heavy rotation in her own personal routine. Each one offered a unique benefit she loved, but she realized they featured chemicals that ultimately weren't good for her hair. We worked closely with our chemists to ensure our mask had all the best benefits and top shelf ingredients—and excluded anything on our no list, like sulfates and parabens. 


The result is a mask that's hydrating but lightweight, luxurious but made for regular use, and beautifully scented without being overpowering. In other words: it's just right. It features some of our favorite ingredients like tsubaki seed oil for deep hydration and yuzu fruit extract to smooth the cuticle, and our signature scent which combines yuzu, lemongrass, and bergamot (fans of The Oil know it well). 


To apply it, use a wide tooth comb (we recommend The Comb No. 002) to evenly distribute product throughout your strands and give yourself a nice scalp massage post-shampoo, either in place of, or in addition to, your regular conditioner. Leave it in for 5-15 minutes depending on how dry or damaged your hair is, take a few deep breaths, and let the scent of yuzu and lemongrass transform your shower into a personal spa. Rinse with cool water to seal the cuticle and add shine, then style as usual. 

Whether you use a nice cool shower to start your day or wind down your evenings with a luxurious bubble bath, The Renewal Mask was designed to add as much peace to your daily practice as it does nourishment to your strands. As always take your time, and take care.

Shop The Renewal Mask

- What does ritual mean to you?

Ritual to me means finding peace in repetition... Finding what you love, and making a routine of it. I’m all for taking new opportunities, new adventures, traveling, etc., but I also know now that there’s real peace in routine, so I try to have as much of one as possible and find the rituals that make me feel calm and centered in a time when nothing feels certain. 


- What are some of your favorite rituals?

There’s the simpler ones, like a nice, hot shower, my skincare routine, maybe a nice skin or hair mask. Then there’s the newer rituals that come with my new chapter in Los Angeles, like packing up the car for a day at the beach, picking up sandwiches on the way, and enjoying the surf and sand until after sunset. Those days are everything to me lately.

- What is your morning routine?

I really wish I could say I had some sort of chic morning routine that involved me making my own matcha latte, reading a book, and meditating for 30 minutes, but that’s just not the case. I usually roll over and check my phone, then eventually move to my laptop, where I stay and may not eat, shower, or brush my teeth until the afternoon. I don’t recommend this to anyone, but it’s just how I operate. Ha.


- How would you describe your hair? And from whom do you get your hair?

I get my hair from my mom, it’s a rich brown and has a natural wave to it. It’s not too thick, not too thin, just somewhere in between. It kind of just does its own thing.

- What is your current haircare ritual?

It’s a less-is-more approach right now. Shower, wrap in my Crown Affair towel, then let it down (don’t brush!) and run some product through it with my fingers depending what look I’m going for (some days are more sleek, others are more unruly), and air dry. Occasionally I’ll do a hair mask just to feel luxurious.

- What would you say has been your most major hair moment or memory thus far?

I have photos of my mom with a similar boy-short haircut to the one I have right now. I always knew I wanted to get this cut someday, but just had to work up the courage and confidence to do it. Now that I have this cut I definitely feel like I’m channeling her and her style from that time (late ‘80s/early ‘90s).

- Where do you find inspiration?

Lately, I’m super inspired by both classic and indie cinema, because I spent a lot of time during quarantine watching movies with such strong points of view; everything from Chocolat and The Beguiled to The Dreamers and Yi Yi. I recently signed up for Mubi and I’m excited to dive into their unique offering. I’m much more interested in movies than television series, but that’s just me. I’ve also been picking up old magazine issues from a store in Venice called The Mart Collective. I love looking at Vogue photographs from the ‘60s and ‘70s. They still feel so relevant to what I’m drawn to today.


- Favorite quote or words you live by?

It’s always changing but lately, it’s a lot of Pema Chodron. “We can make ourselves miserable or we can make ourselves strong. The amount of effort is the same.”

- Favorite artists?

Mainstays like Matisse and Miro, and some recent discoveries I’ve fallen in love with: Thai Mainhard, Jean-Francois Le Minh, Christie Macdonald.

- Favorite writers or books?

A sampling of recent/always favorite titles: Pachinko, Three Women, How To Change Your Mind, The Untethered Soul, Big Magic, A Little Life.

- Activities or hobbies?

Surfing, biking, floral arranging, vintage furniture hunting — all hobbies I’ve found joy in this year.

- What would you tell your 18-year old self, knowing what you know today?

You’ll get much further being you than trying to be like anyone else.