This is the conclusive Crown Affair collection: our most loved product formulas and handcrafted tools that work together to restore balance to your hair. By gently nourishing, hydrating, and healing your scalp and strands, this all-encompassing (pre-shower, in-shower, and post-shower) ritual promotes growth and reintroduces your hair to its most naturally healthy, best-looking self—for good. 

The Complete Ritual includes...

The Comb No. 002

The Ritual Shampoo & Conditioner

The Renewal Mask

The Towel

The Brush No. 001

The Scrunchie No. 001

The Dry Shampoo

The Oil 

Pre-Shower

Depending on your hair type, brushing dry prior to washing it helps to loosen the kinds of things you want to get rid of (dirt, skin, sweat, sebum, and product buildup) for a cleaner cleanse. Using The Brush No. 002, start at the crown of your head and work your way around in long, even strokes.

In-Shower

Thoroughly wet hair and work The Ritual Shampoo—just enough to cover your scalp—through strands and rinse. If desired, repeat with a second shampoo for a two-step ritual. The first wash breaks down oils and buildup; the second rinses them out and creates a richer lather.

Follow with The Ritual Conditioner and a nice scalp massage. Apply to hair from mid-length to ends. Feel free to let it sit for 3-5 minutes for extra deep hydration. Use The Comb to detangle with ease, then rinse thoroughly. Swap in The Renewal Mask when you feel like you need it to nourish, deeply hydrate, and lock moisture in so it lasts.

Post-Shower

Wrap and tuck The Towel around your hair for a quicker, gentler air dry. Detangle with The Comb No. 002, then use a few drops of The Oil in damp hair for silky-soft hydration and shine. On days you don’t wash or need extra volume, use The Dry Shampoo to refresh: Dip the brush into powder lightly and apply directly to your roots. Use fingers to further distribute product and repeat as necessary until desired look and feel are achieved. Touch up with The Brush No. 002 and style with The Scrunchie No. 001 anytime.