The Towel

Curl Enhancing
Frizz Control
Strengthening

Rated 4.9 out of 5

Based on 487 reviews

Microfiber waffle knit towel to protect strands and speed up drying.

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The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we took a microfiber, waffle knit, and created a patented shape with secure elastic to hold hair of all lengths and textures. The microfiber material absorbs moisture in a gentle way, leading to less frizzy strands as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you'd like.

Available in White and Black. If you dye your hair, we recommend the latter.

How to Use

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

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Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Works For Everyone

Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@lauren.vandie

@elise_sandvik

FAQ

What are the benefits of using The Towel post shower?

How big is The Towel? Can it be used for all hair lengths?

Is The Towel for all hair types and textures?

Reviews

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average rating 4.9 out of 5

Based on 487 reviews

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99% of reviewers would recommend this product to a friend

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487 Reviews

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Reviewed by Taryn D.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Best hair towel ever!

This towel stays in place, snug, and out of the way in order to continue on your routine, love this towel!

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Reviewed by Tiffany W.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Worth the hype

I’ve never invested in a hair towel before, but this does significantly cut down on drying time. I have a shoulder length lob and fine hair. I also live in a dry climate. If wear the towel for about 15 minutes, my hair is 75% dry and in about another 30 minutes in the clips, it’s completely dry.

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Reviewed by Jessie W.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

The Towel

The best! Easy to use and actually stays put! Unlike any other. I am buying this as gifts for my girls. You’re welcome!

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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Texturizing Air Dry Mousse

The Renewal Mask

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

How To: The Towel

The Towel on You

FAQ

Reviews

Best hair towel ever!

Worth the hype

The Towel

May we recommend?

Dianna's Signature Air Dry Collection

The Brush No. 001

The Cleansing Scrub

The Comb No. 002

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.