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Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag
Dianna's Signature Air Dry Collection
 - the towel, leave in conditioner, the texturizing air dry mousse, the clips
TheTowelWhite-OnModel
get to know TheTowel
TheLeave-InConditioner-OnMode
get to know TheLeave-InConditioner
TheAirDryMousse-OnModel
get to know TheAirDryMousse
TheClips-OnModel
get to know TheClips
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
tortoise | image normal alt tag
carrara | image normal alt tag

Dianna's Signature Air Dry Collection

Rated 4.9 out of 5
Based on 1358 reviews
4.9

Our founder's ritual for an effortless Air Dry.

The Towel

The Clips

or 4 interest-free payments of $35.80 with

Complete Your Routine

TheBrush001-

The Brush No. 001

Boar and nylon bristle brush for healthy scalp and strands.

TheOil

The Oil

Lightweight oil for smooth, hydrated strands.

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Pick your favorites and save up to 20% with Build Your Ritual

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The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Texturizing Air Dry Mousse

Bolivian Pink Salt: Naturally exfoliates the scalp without stripping for a balanced cleanse.

The Clips

Plant-Based Cellulose Acetate: A renewable, biodegradable material that's made to last.

  • Founder Knows Best

    Dianna doesn't play favorites, but this ritual does achieve her desired results.

  • Weightless Hydration & Volume

    Unlike other styling & moisturizing formulas, ours are seriously weightless. The Leave-In Conditioner and The Texturizing Air Dry Mousse leave your hair lifted for longer.

  • Twist & Clip

    Dianna swears by this method to set her strands for added volume using The Clips.

    See her Air Dry in action on Instagram

Dianna's Signature Air Dry Collection on You

@diannacohen

@oliviapineda

@tesscvikota_

FAQ

Reviews

Rated 4.9 out of 5
Based on 1358 reviews
4.9
average rating 4.9 out of 5
Based on 1358 reviews
  • 5 Stars
    1262 Reviews
  • 4 Stars
    60 Reviews
  • 3 Stars
    18 Reviews
  • 2 Stars
    10 Reviews
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
1358 Reviews
Reviewed by Shannon W.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

The best

This towel really did reduce my drying time by quite a bit. It’s made of high-quality cotton. That’s very absorbent. Worth the price :)

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Reviewed by Primavera A.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Curly
Rated 4 out of 5
Review posted

Best towel ever!

Me encanta el performance de esta toalla! Súper fácil de utilizar, me deja el cabello increíble.

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Reviewed by Meghan T.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Makes a noticeable difference

This towel noticeably reduces the time it takes to dry my hair. Prior to this I had been using an old cotton t-shirt to dry my hair. I was already familiar with the idea that traditional bath towels rough up the cuticle and can cause breakage and frizz. What I wasn't prepared for was just how much of an upgrade this towel would be from a cotton t-shirt. This is significantly more absorbent and it's much easier to keep on my head. It's worth the cost.

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