Skip to product information
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
white-towel | image normal alt tag
black-towel | image normal alt tag
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
white-towel | image normal alt tag
black-towel | image normal alt tag
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
The Curl Collection
white-towel | image normal alt tag
black-towel | image normal alt tag

The Curl Collection

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 1552 reviews
4.9

A complete ritual to hydrate, define, and lock in curls.

The Towel

or 4 interest-free payments of $37.40 with

Complete Your Routine

TheRenewalMask-

The Renewal Mask

A luxurious treatment for deep hydration.

Want to create a custom bundle?

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

The Finishing Gel

Jojoba Oil: Rich in vitamins and minerals that strengthen, hydrate, and protect strands.

The Towel

Microfiber Blend: Blots hair dry to absorb water without adding friction to vulnerable strands.

  • Shape Starts Wet

    Curls are most impressionable when they’re damp. The Towel absorbs excess water without friction, helping your natural shape stay intact from the very first step.

  • Let It Slip

    The Leave-In Conditioner delivers moisture and slip, so strands detangle easily.

  • Extra Support

    Layered together or used separately, The Smoothing Air Dry Cream and The Finishing Gel offer extra support for long-lasting hold.

FAQ

Reviews

Rated 4.9 out of 5
Based on 1552 reviews
4.9
average rating 4.9 out of 5
Based on 1552 reviews
  • 5 Stars
    1467 Reviews
  • 4 Stars
    53 Reviews
  • 3 Stars
    17 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    12 Reviews
98% of reviewers would recommend this product to a friend
Customer photos and videos
1552 Reviews
Reviewed by Monica E.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Best Air Dry

Great product , takes away frizz but does not weigh hair down and leaves soft and touchable. Adds texture, I have tried many air dry products and this is the only thing that works on my very thin, processed hair in Miami humidity!

Loading...
Was this helpful?
Reviewed by Maria M.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

ToTowel

Love the quality. Leaves my hair without freeze, and makes me feel put together.

Loading...
Was this helpful?
Reviewed by Elizabeth
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Very nice

Loading...
Was this helpful?