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The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo
The Prime and Define Duo

The Prime and Define Duo

  • Curl Defining
  • Frizz Control
  • Hydrating
Rated 4.9 out of 5
Based on 622 reviews
4.9

The essential prep step for a smoother, more defined air-dry.

or 4 interest-free payments of $19.35 with

Complete Your Routine

Crown Affair Microfiber Hair Towel
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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

The Finishing Gel

The Finishing Gel

Versatile gel-cream for buildable hold with a natural finish.

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The Smoothing Air Dry Cream

Yuzu Ceramide B: Deeply hydrates and seals the cuticle to retain moisture and vibrancy

The Leave-In Conditioner

Sugar Beet Extract: A natural humectant that hydrates, softens, and strengthens hair.

  • Prime Before You Define

    The Leave-In Conditioner sets the foundation for your best air-dry by cushioning damp strands, helping detangle, and setting the stage for a great hair day.

  • Clinically Backed Finish

    Layer on The Smoothing Air Dry Cream to finish: It’s clinically proven to reduce frizz by 2× while adding shine, soft definition, and flexible 24-hour hold.

  • The Choice Is Yours

    Both formulas include heat protection, so you’re covered if you decide to diffuse, touch up, or switch things up mid-ritual.

FAQ

Reviews

Rated 4.9 out of 5
Based on 622 reviews
4.9
average rating 4.9 out of 5
Based on 622 reviews
  • 5 Stars
    578 Reviews
  • 4 Stars
    28 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    8 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
622 Reviews
Reviewed by Gordana S.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Wow

Great product. Love it.

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Reviewed by Sara B.
Verified Buyer
I recommend this product
Hair Type
  • Curly
  • Coily
Rated 5 out of 5
Review posted

Phenomenal

Love this, totally changed my routine

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Reviewed by Elizabeth M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Loyal to this leave in

I have fine wavy hair and this has been on repeat. I’ve always loved air drying my hair but never had a fórmula truly managed freeze without leaving my fine hair super weighed down. I truly have become a loyal fa to the brand in general and have loved exploring more products.

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