Skip to product information
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
white-towel | image normal alt tag
black-towel | image normal alt tag
green-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel

The Towel

  • Clean
  • Cruelty Free
  • Vegan
Rated 4.9 out of 5
Based on 632 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

Complete Your Routine

standard | image normal alt tag

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

Standard | image normal alt tag

The Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and breakage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

Reviews

Rated 4.9 out of 5
Based on 632 reviews
4.9
average rating 4.9 out of 5
Based on 632 reviews
  • 5 Stars
    609 Reviews
  • 4 Stars
    15 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
632 Reviews
Reviewed by Jenna D.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

My hair is so SOFT!

Good bye, Frizz! This towel changed my life and saved my hair from feeling dry and brittle.

Loading...
Was this helpful?
Reviewed by Robin E.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

It really does work

This towel cuts drying time significantly. It also helps reduce frizz a little bit.

Loading...
Was this helpful?
Reviewed by Julie W.
Verified Buyer
The Towel
Reviewing
The Towel
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Amazing!

This towel is amazing. It’s light on your head and absorbs well

Great product

Loading...
Was this helpful?