The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 239 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 239 reviews
4.9
average rating 4.9 out of 5
Based on 239 reviews
  • 5 Stars
    218 Reviews
  • 4 Stars
    20 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
99% of reviewers would recommend this product to a friend
Customer photos and videos
239 Reviews
Reviewed by Damey
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

After using, my hair not only smells like I just got out of a salon but it looks so moisturized while also helping my oily scalp.

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Reviewed by Krista P.
Verified Buyer
I recommend this product
Hair Type
  • Straight
  • Wavy
  • Other
Rated 5 out of 5
Review posted

The best ever

I honestly can’t believe how nice these products make my hair look and feel!! A total game changer!!

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Reviewed by Juliana L.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Shampoo smells so good!

Love the light, clean fell of the shampoo and how soft the conditioner makes my hair feel. And they smell so good- not like perfume but fresh and sophisticated, very pleasant. Will buy again! Love it!

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