The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 5.0 out of 5
Based on 28 reviews
5.0

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 5.0 out of 5
Based on 28 reviews
5.0
average rating 5.0 out of 5
Based on 28 reviews
  • 5 Stars
    27 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
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    0 Reviews
100% of reviewers would recommend this product to a friend
Customer photos and videos
28 Reviews
Reviewed by Holly Y.
Verified Buyer
I recommend this product
Hair Type
  • Straight
  • Curly
  • Wavy
Rated 5 out of 5
Review posted

The Ritual combo is my new Ritual

I discovered The Crown Affair line in it’s early stages and I’m obsessed with everything I’ve purchased! I had been anxiously awaiting for Dianna to release shampoo and conditioner. Her choice of fragrance is undeniably one of the best my nose has ever encountered. It’s a total treat to the senses! I was thrilled when she finally dropped The Ritual Shampoo & Conditioner. This duo is a total game changer for me. I find myself doing exactly what she intended for hair care- taking my time! Cleansing and conditioning my hair has become a process that I savor, as opposed to rushing through. In addition to how enjoyable these products are to use, my hair has never felt or looked better. My hair is straight in some sections, wavy in some and curly in others. As anyone with curly hair knows, frizz is a huge issue. This combo will put the frizz to bed: The Ritual Shampoo & Conditioner + The Towel and finish with The Oil.

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Reviewed by Leslie S.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Light and well-formulated duo

I am really enjoying this pair to clean and condition my hair. The fragrance is light and pleasant and the formulas leave my hair clean and smooth and easy to style.

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Reviewed by Lauren C.
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Obsessed!!!

I was truly blown away by this shampoo and conditioner. My hair has never been so healthy, smooth, and shiny. It is life-changing!

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