The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 288 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 288 reviews
4.9
average rating 4.9 out of 5
Based on 288 reviews
  • 5 Stars
    264 Reviews
  • 4 Stars
    23 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
99% of reviewers would recommend this product to a friend
Customer photos and videos
288 Reviews
Reviewed by Allison W.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

Great products!

Smells heavenly! Products work great—much better than my products from the grocery store. Also I like that the lather is created by the coconut stuff ( I can’t remember what it’s called.) I would order again.

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Reviewed by Mari E.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Straight
Rated 5 out of 5
Review posted

Love the volume

Absolutely love the volume and shine I get with the shampoo and conditioner. Also enhances my waves which was a happy surprise. I’ve already purchased my backup bottles and the travel size for on the go.

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Reviewed by Sue
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love the way my hair feels. My thin hair doesn't feel so thin and it grows much better

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