The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 253 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 253 reviews
4.9
average rating 4.9 out of 5
Based on 253 reviews
  • 5 Stars
    231 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    1 Review
99% of reviewers would recommend this product to a friend
Customer photos and videos
253 Reviews
Reviewed by Kayla H.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Straight
Rated 5 out of 5
Review posted

A perfect duo!

Leaves a lightweight, clean feeling without stripping my hair of its natural oils.

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Reviewed by Holly T.
Verified Buyer
I recommend this product
Hair Type
  • Curly
Rated 5 out of 5
Review posted

Favorite New Hair Products

I was pleasantly surprised with the Ritual Shampoo and Conditioner. From the fragrance, to the lather, my hair felt clean and soft after conditioning. I have curly hair and drying it is usually quite a job. After using the Crown Affair Ritual Shampoo and Conditioner, my hair was much easier to dry and straighten.

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Reviewed by Rachel A.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Holy Grail

The conditioner is soo nice. I'm also obsessed with the cap on the shampoo - unique and wish more products distributed this way.

The smell is incredible and I am begging Crown Affair - please make a regular perfume of this scent (or a body oil) I would buy it all!

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