The Ritual Shampoo & Conditioner

Pared down formulas for indulgently clean, healthy hair.

Rated 4.9 out of 5
Based on 113 reviews
4.9

Good to know:

  • Clean
  • Cruelty Free
  • Vegan
  • Pregnancy Safe

The Ingredient Story

The Ingredient Story

01 Clean

The Ritual Shampoo & Conditioner are made to work with just about every hair type (you know what your hair likes) to keep strands at their happiest all the time. With gentle, simplified formulas, this duo cleanses without stripping, nourishes to revive, and hydrates strands for longer-lasting cleanliness and better scalp health.

02 Effective

The key is ingredients that work. An effective formula doesn’t need “more.” The right pieces work hard on their own. We started from scratch, with fewer—but better—ingredients that nourish, heal, and treat your hair. We included only the things we felt good about, and struck our ideal balance between ritualistic haircare and real effectiveness.

03 Ritual

There is no correct frequency of washing your hair: You can repeat the process as much as you’d like. Because the Ritual Shampoo and Conditioner are gentle, not harsh or stripping, you can wash as frequently as you need while promoting a clean, healthy and hydrated crown.

How To: The Ritual Shampoo & Conditioner

Reviews & Questions

Rated 4.9 out of 5
Based on 113 reviews
4.9
average rating 4.9 out of 5
Based on 113 reviews
  • 5 Stars
    103 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
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    0 Reviews
100% of reviewers would recommend this product to a friend
Customer photos and videos
113 Reviews
Reviewed by Madeline M.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
Rated 5 out of 5
Review posted

The Best

I will never get sick of this shampoo and conditioner. The smell is incredible and it gives my hair an amazing wash each and every time. It is gentle, but effective, and nourishes my dry-prone scalp. The smell alone makes my hair washing days feel luxurious.

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Reviewed by Marisa G.
Verified Buyer
I recommend this product
Hair Type
  • Wavy
  • Curly
Rated 5 out of 5
Review posted

Amazing product & company

The most amazing hair product I have tried yet. After years of using just your average shampoo and conditioner my curls were losing volume and pattern. After a few weeks of using crown shampoo, conditioner and oil my hair looks and feels so healthy!

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Reviewed by Sophie F.
Verified Buyer
I recommend this product
Hair Type
  • Straight
Rated 5 out of 5
Review posted

Game changer

I have never had such quick results from a hair product. I have been using a brand my hairdresser recommended for years but was unhappy with my hair. I have had a brush from Crown Affair for a couple of years and decided to give the shampoo and conditioner a try. I can confidently say I am never going back! After one wash my hair felt and looked 10x better!!

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