The Towel

Curl Enhancing
Frizz Control
Strengthening

Rated 4.9 out of 5

Based on 542 reviews

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

The Details

Reduce frizz and breakage, and speed up dry time with The Towel. Strands are extra vulnerable when wet, and traditional terry towels are too harsh, so we took a microfiber, waffle knit, and created a patented shape with secure elastic to hold hair of all lengths and textures. The microfiber material absorbs moisture in a gentle way, leading to less frizzy strands as you continue your air dry. The Towel is smaller than a traditional bath towel and comfortable to wear for as long as you'd like.

Available in White, Black, and a limited edition holiday Green.

How to Use

For straight or wavy hair: Flip your hair forward and place the elastic band at the nape of your neck. Wrap the towel around your hair, squeeze gently to blot, wrap, and twist. Place the tail inside the elastic strap to secure it in place.

For curly hair: Use the same technique as above to absorb water from damp hair and secure towel in place. Keep your hair tucked in as long as needed, or use The Towel as a wrap for plopping to reduce frizz and keep curl pattern intact.

For coiled hair: Use The Towel to blot moisture from your hair. Then, depending on your styling ritual, use The Towel for as long as needed to retain moisture in your hair for post-wash styling.

General care instructions: Wash on cold and dry on low heat. Do not bleach if The Towel gets stained. If stained, mix a bit of stain remover with water and soak The Towel or apply directly to the stains and then wash.

Do not hang the towel by the elastic band, the weight will cause the elastic band to stretch.

Complete Your Routine

The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

Absorbs Without Drying Strands

Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.
Speeds Up Dry Time

Dries hair very quickly as compared to a cotton towel.
Works For Everyone

Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

What are the benefits of using The Towel post shower?

How big is The Towel? Can it be used for all hair lengths?

Is The Towel for all hair types and textures?

Reviews

Write a Review

Ask a Question

Write a Review

average rating 4.9 out of 5

Based on 542 reviews

5 Stars

522 Reviews
4 Stars

12 Reviews
3 Stars

4 Reviews
2 Stars

1 Review
1 Star

3 Reviews

99% of reviewers would recommend this product to a friend

Customer photos and videos

Open user-uploaded photo and review in a modal

542 Reviews

Sort by

Reviewed by Marie-Philippe J.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Where were you all my life?

This towel reduced the drying time of my hair by 70%. Plus the fact that it holds so well in place allows me to do my nails or some cleaning before blow drying my hair. I love it. Also noticed less frizz.

Was this helpful?

Reviewed by Kathleen M. R.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Wonderful!

Wonderful towel to dry long hair!

Was this helpful?

Reviewed by Olivia S.

Verified Buyer

I recommend this product

Hair Type

Wavy

Rated 5 out of 5

Review posted

Best hair accessory

This thing has changed the way my hair looks. I never travel without it. It’s the best

Was this helpful?

The Holiday Gift Guide

Build Your Ritual & save up to 20%

Our Standards

Our Story

The Holiday Gift Guide

Build Your Ritual

Complete Your Routine

The Texturizing Air Dry Mousse

The Renewal Mask

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

Where were you all my life?

Wonderful!

Best hair accessory

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Brush No. 001

Product Spotlight

The Holiday Gift Guide

Build Your Ritual

Towel Embroidery

Towel Color: Green Towel

Thread Color: Black

The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.

Complete Your Routine

The Texturizing Air Dry Mousse

The Renewal Mask

Microfiber Blend

Elastic Strap

Absorbs Without Drying Strands

Speeds Up Dry Time

Works For Everyone

How To: The Towel

The Towel on You

FAQ

Reviews

Where were you all my life?

Wonderful!

Best hair accessory

May we recommend?

The Shampoo and Conditioner Bundle

Dianna's Signature Air Dry Collection

The Cleansing Scrub

The Brush No. 001

Microfiber waffle knit towel to protect strands and speed up drying.

Microfiber waffle knit towel to protect strands and speed up drying.