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The Towel
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The Towel
green-towel | image normal alt tag
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black-towel | image normal alt tag
TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel
The Towel
green-towel | image normal alt tag
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TheTowel-OnModel
TheTowelBlack-OnModel
get to know TheTowel

The Towel

  • Curl Enhancing
  • Frizz Control
  • Strengthening
Rated 4.9 out of 5
Based on 546 reviews
4.9

Microfiber waffle knit towel to protect strands and speed up drying.

or 4 interest-free payments of $14.75 with

Complete Your Routine

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The Texturizing Air Dry Mousse

Crunch-free styling foam to enhance waves, add volume, and define curls.

TheRenewalMask-

The Renewal Mask

A luxurious treatment for deep hydration.

Pick your favorites and save up to 20% with Build Your Ritual

Not sure where to start? Take our Hair Quiz

Microfiber Blend

Blots hair dry to absorb water without adding friction to vulnerable strands.

Elastic Strap

Holds the towel in place so you can truly Take Your Time.

  • Absorbs Without Drying Strands

    Gently absorbs moisture from strands while helping to protect them from damage that causes frizz and brekage.

  • Speeds Up Dry Time

    Dries hair very quickly as compared to a cotton towel.

  • Works For Everyone

    Designed for hair of all lengths, this patented, smaller-than-bath-towel shape features an elastic band for a secure, comfortable fit.

How To: The Towel

The Towel on You

@olivia.yoko

Olivia Pineda

@nalilychav

@hannahfernando_

FAQ

Reviews

Rated 4.9 out of 5
Based on 546 reviews
4.9
average rating 4.9 out of 5
Based on 546 reviews
  • 5 Stars
    526 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
546 Reviews
Reviewed by Kathleen
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

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Reviewed by Kathleen
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love it

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Reviewed by Jada
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love

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