Nette x Crown Affair

The scent of time in a ceramic vessel.

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This is a new kind of haircare: a collection of tools and clean formulas that restore your hair's balance to let it look—and feel—its best all the time.

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These are the essentials we can't live without.

The Texturizing Air Dry Mousse
The Texturizing Air Dry Mousse

The Texturizing Air Dry Mousse $38

A weightless, crunch-free styling foam that adds texture to straight hair, enhances waves, and defines curls for an enhanced air dry.
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The Dry Shampoo

The Dry Shampoo $42

A non-toxic refresh for your scalp and strands—now in a refillable component.

 Choose Option
The Leave-In Conditioner
The Leave-In Conditioner

The Leave-In Conditioner $48

A weightless hydrating cream for daily hair health—and to refresh dry or damaged strands.
The Finishing Spray
The Finishing Spray

The Finishing Spray $38

A clean, non-aerosol, alcohol-free hairspray that provides flexible hold for everyday styling.
The Towel
The Towel

The Towel $55

A special microfiber waffle knit towel to protect your hair when it’s most vulnerable.
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The Ritual Shampoo & Conditioner
The Ritual Shampoo & Conditioner

The Ritual Shampoo & Conditioner $65

Pared down formulas for indulgently clean, healthy hair.

The Finishing Gel
The Finishing Gel

The Finishing Gel $42

A versatile gel-cream formula with a light, buildable hold.
The Clips
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The Clips
The Clips
The Clips
The Clips
The Clips
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The Clips $54

A two-piece handcrafted clip set that holds hair in place without kinks.

Please choose color

The Signature Scent
The Signature Scent

The Signature Scent $85

Our perfected signature scent in a gentle perfume for your hair.
The Oil
The Oil

The Oil $40

A lightweight serum for smooth, hydrated hair.
The Cleansing Scrub
The Cleansing Scrub

The Cleansing Scrub $54

A gently purifying exfoliant for your scalp.

The Renewal Mask
The Renewal Mask

The Renewal Mask $58

A luxurious weekly ritual that hydrates hair without weighing it down.
The Comb No. 002
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The Comb No. 002
The Comb No. 002
The Comb No. 002
The Comb No. 002
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The Comb No. 002 $46

An in-shower, post-shower, and all day detangler.

Please choose color

The Comb No. 001
The Comb No. 001
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The Comb No. 001
The Comb No. 001
The Comb No. 001
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The Comb No. 001 $42

A handmade wide tooth comb for detangling on the go.

Please choose color

The Brush No. 001
The Brush No. 001

The Brush No. 001 $98

A dual bristle brush for a healthy scalp and silky strands.
The Brush No. 002
The Brush No. 002

The Brush No. 002 $98

A wooden pin detangling brush for all hair types.
The Complete Ritual
The Complete Ritual
The Complete Ritual
The Complete Ritual
The Complete Ritual
The Complete Ritual
The Complete Ritual
The Complete Ritual
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The Complete Ritual
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The Complete Ritual $309 $371

All-in-one, everyday care for your scalp and strands.
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Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

Start Bundling
Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

Start Bundling
Build Your Ritual

Pick three products and save 15% when you order them in a custom bundle.

Start Bundling
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Tools

Keepsakes crafted by hand from lasting materials for daily protective care.

Find Yours
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
The Formulas

Clean, luxury formulas created with high quality ingredients for your best hair.

Right This Way
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program
Crown Affair Rewards

Get rewarded for your ritual. Earn points every time you make a purchase, unlocking new benefits as you go. Set up your rewards card now.

Join The Program

Top of Mind

Read interviews, musings, how-tos, love letters from us, and more on the blog.

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"There’s something so satisfying about a haircare moment that requires you to slow down and be delicate with yourself....I no longer feel like a burnt out millennial trying to look marginally more put together for her next meeting. I am transformed into a sophisticated signorina, tending to her coiffure. (Also, I smell fabulous.)"

“Crown Affair is all about elevating your routine with well-made staples that are cute enough for your vanity and good enough to ensure days of amazing-looking hair.”

“The first order of business was to craft a boar-bristle brush that would hold its own against the classic three-figure Mason Pearson take.“

“Our beauty department is obsessed. We’re a group with very different hair types—kinky, curly, wavy, straight—but when we discovered this spectacular box from Crown Affair, with its glamorously minimal pale-pistachio package stocked with key essentials for the healthiest, shiniest hair ever, we flipped.

“The less-is-more ethos behind Crown Affair makes it one of the freshest brands in hair. Founder Dianna Cohen, a veteran of the beauty and startup worlds, encourages people to view hair care similarly to skin care: as an essential daily ritual for relaxation and enjoyment.”

@crownaffair