Wavy Hair Care Routine: How to Care for Healthy Waves
Learn how to take care of wavy hair with an intentional routine that helps enhance natural texture, reduce frizz, and support soft, healthy-looking waves.
Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
-
-
How to Air Dry: Tips for a Smooth, Frizz-Free Routine
Learn how to air dry hair with an intentional routine that helps minimize frizz, enhance natural texture, and support healthier-looking hair with Crown Affair.
-
The PM & AM Hair Care Routine
Learn why a night time hair routine matters and discover tips to reduce tangles, maintain moisture, and protect your hair while you sleep.
-
The Healthy Hair Care Routine
Explore our definitive hair care routine guide, from brushing and oiling to cleansing and styling, designed to support every hair type.
-
Discover the Right Brush for Your Hair
Learn how to choose the right hair brush for your hair type. From wooden pin to boar bristle brushes, find the brush that supports your ritual.
-
Summer Hair Care Tips
Discover summer hair care tips to help protect against humidity, sun, chlorine, and dryness. Build a simple summer hair care routine for healthy-looking hair all season long.
-
Is Using a Microfiber Towel Good for Hair?
We tend to think about haircare in terms of formula products. The shampoo we reach for. The conditioner we never skip. The styling products that help us achieve the look...
-
Tsubaki Hair Oil: Benefits & How to Use
A heritage ingredient, kept simple. Tsubaki hair oil has shaped Japanese hair rituals for centuries, softening and tending to every strand.
-
The Hair Care Routine For Fine Hair
A simple hair care routine for fine hair. Lighter products, considered application, and a routine that flexes around your own rhythm.
-
How to Use Hair Oil
There is a version of your hair that feels settled. Soft, but not weighed down. Polished, but not coated. Hair oil, used with intention, is often the step that gets...
-
You Deserve Better
Thoughtful formulas. Beautiful tools. Objects that earn a permanent place in your routine. Craftsmanship lives in the details.
-
Scalp Care Routine: How to Take Care of Your Scalp
Scalp care starts at the root. Learn how to take care of your scalp with a simple ritual that supports balanced, healthy hair.
-
Everything Is Better In Mini: Travel Hair Care Products
Travel hair care products designed to keep your ritual intact wherever you go.
-
Meet The Travel Dry Shampoo
Meet your new dry shampoo for travel. Crown Affair’s non-aerosol, travel-size dry shampoo powder refreshes roots with a soft, weightless finish, extending your wash day with intention wherever you go.
-
The Crown Affair x U Beauty On-The-Go Duo
A small touch-up can restore a sense of polish and intention, reminding you that feeling put together doesn’t have to mean starting over. That shared philosophy is what brought Crown...
-
The Hair Care Routine for Beginners
Looking for a hair care routine for beginners? Discover a simple hair care routine for healthy hair, from cleansing to styling and extending wash days.
-
Can You Let Your Hair Air Dry with Mousse?
Mousse has long been a styling staple, but traditional formulas can leave hair crunchy, sticky, or stiff, often making it feel like you need to wash it out right away....
-
-
Top of Mind: The Big Clip by Crown Affair x Jennifer Fisher
Some collaborations begin with a shared aesthetic, but the best ones begin with shared values: At Crown Affair, we believe the objects we return to every day should feel as...
-
Top of Mind: How to Fall in Love With Your Air-Dry
At Crown Affair, everything we make is a love letter to hair written through rituals, patience, and the belief that caring for it should feel as thoughtful as it is...
-
Top of Mind: Meet The Smoothing Air Dry Cream
We love air-drying for what it gives us back: a few extra minutes in the morning, space to move slowly, time to take care of everything else on your list.
-
Top of Mind: Crown Affair x Anastasio Home
This collaboration grew from a shared philosophy: that beauty lives in the details, and that what you touch daily has the power to shape how you move through the day.
-
Top of Mind: Put On Me Time
Crown Affair x Hill House Home Rooted in Ritual Crown Affair has always been about elevating the everyday—inviting ritual and refinement into the most emotional moment of our day: caring...
-
Top of Mind: The Beauty of Repair
The beauty of repair while you dream is that it carries you through the in-between season with hair that feels nourished every step of the way.
-
Top of Mind: End-of-Summer Hair Rituals
End-of-Summer Hair Rituals: Hydrate, Repair, and Extend Your Wash Day.
-
Top of Mind: The No-Frizz Air Dry
We believe all hair is designed to Air Dry with ease, it’s just about choosing the right products and tools that support hydration, smoothness, and definition.
-
Top of Mind: How To Air Dry This Summer
The Summer Air Dry Quiz, a personalized, results-driven way to unlock your best Air Dry Ritual yet.
-
Top of Mind: Scent As Memory
This Mother’s Day, we’re celebrating that subtle intimacy with a scented set made to share: The Mother’s Day Bundle.
-
Top of Mind: éliou x Crown Affair
We believe collaboration means more than combining aesthetics—it’s about working with creative friends who share our values. In that spirit, we are proud to introduce our collaboration with éliou, the...
-
Top of Mind: The Art Of Clean Haircare
By choosing thoughtfully formulated, high-performing products, we’re setting a new standard in haircare that prioritizes both performance and well-being.
-
Top of Mind: The Dry Shampoo Campaign
Time is the invisible thread woven throughout everything we create. So when it came time to tell the story of the Dry Shampoo—we knew we had to talk about time.
-
Top Of Mind: Hair is a Fiber
When you start to see your hair as a fiber rather than just something to style or manage, everything shifts.
-
Air Dry January: Embrace Your Natural Texture
Lean into the art of air drying—and let your natural hair shine.
-
Good People: Leigh Plessner
Catbird’s Creative Director on dollar-store headbands and going silver.
-
Good People: Kelsey Lim
The creator behind Abel Objects shares the process behind her sterling silver Crown Affair comb.
-
-
Dianna's Favorite Things
Our founder and CEO shares everything she's loving (and gifting) this holiday season.
-
-
Good People: Doria Santlofer
The stylist and co-founder of Rosette NYC reminds us to embrace the feeling of childhood, as she navigates raising her own child and running her own business.
-
Meet: The Calming Scalp Serum
Our newest formula is finally here. Here’s why a calm scalp is a healthy one.
-
Good People: Bridgette Hill
Meet The Scalp Therapist—the Miami-based trichologist talks love and loss, finding mindfulness in her everyday, and how her personal experience with alopecia led her to study the scalp.
-
Scalp Health is Hair Health
For comfort you can see—how scalp care visibly affects your overall hair health.
-
On Forming Healthy Habits
Here’s how to create good habits when it comes to haircare—and make sure they stick.
-
Introducing: The Hair Quiz
Your personalized guide to haircare—with a few questions, we’ll make your hair goals come true.
-
-
How To Take Care Of Wavy Hair
The best way to maintain those soft, healthy, natural waves.
-
-
Good People: Eva Alt
We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.
