Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Intuitive Haircare

    Intuitive Haircare

    Tapping into what your hair is telling you

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  • Always Growing

    Always Growing

    Experiencing hair loss or severe hair damage is challenging for anyone. It can feel incredibly difficult, shameful, and downright overwhelming. There’s a huge market for hair growth solutions that promise...

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  • Finding Your Air Dry

    Finding Your Air Dry

    For those who have spent years blow drying your hair, the idea of letting your hair air dry may seem undesirable and maybe even unattainable. After all, you’ve most likely...

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  • Fine Fibers

    Fine Fibers

    A deliberate yet easy decision

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  • Brush Up On Brushing

    Brush Up On Brushing

    We believe a daily brushing ritual can transform your hair’s health. And while we may all strive for “healthier hair,” it’s important to find the right brush for you. We’ve...

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  • Trust the Process

    Trust the Process

    A guide to finding what works for you.

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  • All Tangled Up

    All Tangled Up

    How to care for wet hair. 

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  • To The Touch

    To The Touch

    A guide on how to choose. 

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  • Your Hair's Canvas

    Your Hair's Canvas

    A guide to scalp care.

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  • Hair Growth

    Hair Growth

    Patience and nourishing from the inside out.

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  • Our Favorite Ritual

    Our Favorite Ritual

    The calming, grounding, quieting ritual of The Brush.

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  • Treat Your Hair Like Silk

    Treat Your Hair Like Silk

    Our Founder's best advice.

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  • Ingredient to Know: <br>Tsubaki Seed Oil

    Ingredient to Know:
    Tsubaki Seed Oil

    How much do we love tsubaki seed oil? Let us count the ways...

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  • Meet The Renewal Mask

    Meet The Renewal Mask

    Everything you need to know about our first in-shower product.

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  • The Ritual Guide

    The Ritual Guide

    A usage guide for our product foundation.

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  • Scalp Massage 101

    Scalp Massage 101

    If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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  • Make It Nice

    Make It Nice

    The benefits of positive affirmations on body and mind.

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  • Hi, Maintenance

    Hi, Maintenance

    So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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  • Rituals… Post-Wash

    Rituals… Post-Wash

    Give your hair some care when it needs it most.

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  • Meet the Scrunchies

    Meet the Scrunchies

    Hate to break it to you, but traditional elastics might be ruining your hair.

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  • Preventable Damage

    Preventable Damage

    90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

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  • Telogen Effluvium

    Telogen Effluvium

    A deep dive into the second most common form of hair loss. 

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  • The Glossary

    The Glossary

    Everything you ever wanted to know about hair—but didn't know to ask.

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  • Photo by Emma Olswing

    Do Try This at Home:
    Daily Brushing

    A simple daily act that can result in radical longterm change.

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  • Treat Your Hair Like <br>You Would Treat a Plant

    Treat Your Hair Like
    You Would Treat a Plant

    Trust us on this one.

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  • Hair Care 101

    Hair Care 101

    Vitamins, rituals, and stressing less.

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