Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Brush Up On Brushing

    Brush Up On Brushing

    We believe a daily brushing ritual can transform your hair’s health. And while we may all strive for “healthier hair,” it’s important to find the right brush for you. We’ve...

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  • Trust the Process

    Trust the Process

    A guide to finding what works for you.

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  • All Tangled Up

    All Tangled Up

    How to care for wet hair. 

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  • To The Touch

    To The Touch

    A guide on how to choose. 

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  • Your Hair's Canvas

    Your Hair's Canvas

    A guide to scalp care.

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  • Hair Growth

    Hair Growth

    Patience and nourishing from the inside out.

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  • Our Favorite Ritual

    Our Favorite Ritual

    The calming, grounding, quieting ritual of The Brush.

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  • Treat Your Hair Like Silk

    Treat Your Hair Like Silk

    Our Founder's best advice.

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  • Ingredient to Know: <br>Tsubaki Seed Oil

    Ingredient to Know:
    Tsubaki Seed Oil

    How much do we love tsubaki seed oil? Let us count the ways...

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  • Meet The Renewal Mask

    Meet The Renewal Mask

    Everything you need to know about our first in-shower product.

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  • The Ritual Guide

    The Ritual Guide

    A usage guide for our product foundation.

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  • Scalp Massage 101

    Scalp Massage 101

    If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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  • Make It Nice

    Make It Nice

    The benefits of positive affirmations on body and mind.

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  • Hi, Maintenance

    Hi, Maintenance

    So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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  • Rituals… Post-Wash

    Rituals… Post-Wash

    Give your hair some care when it needs it most.

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  • Meet the Scrunchies

    Meet the Scrunchies

    Hate to break it to you, but traditional elastics might be ruining your hair.

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  • Preventable Damage

    Preventable Damage

    90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

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  • Telogen Effluvium

    Telogen Effluvium

    A deep dive into the second most common form of hair loss. 

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  • The Glossary

    The Glossary

    Everything you ever wanted to know about hair—but didn't know to ask.

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  • Photo by Emma Olswing

    Do Try This at Home:
    Daily Brushing

    A simple daily act that can result in radical longterm change.

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  • Treat Your Hair Like <br>You Would Treat a Plant

    Treat Your Hair Like
    You Would Treat a Plant

    Trust us on this one.

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  • Hair Care 101

    Hair Care 101

    Vitamins, rituals, and stressing less.

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