Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Brush Up On Brushing

Brush Up On Brushing

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Trust the Process

Trust the Process

A guide to finding what works for you.

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All Tangled Up

All Tangled Up

How to care for wet hair. 

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To The Touch

To The Touch

A guide on how to choose. 

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Your Hair's Canvas

Your Hair's Canvas

A guide to scalp care.

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Hair Growth

Hair Growth

Patience and nourishing from the inside out.

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Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

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Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

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Ingredient to Know: <br>Tsubaki Seed Oil

Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

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Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

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The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

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Scalp Massage 101

Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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Make It Nice

Make It Nice

The benefits of positive affirmations on body and mind.

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Hi, Maintenance

Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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Rituals… Post-Wash

Rituals… Post-Wash

Give your hair some care when it needs it most.

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Meet the Scrunchies

Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

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Preventable Damage

Preventable Damage

90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

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Telogen Effluvium

Telogen Effluvium

A deep dive into the second most common form of hair loss. 

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The Glossary

The Glossary

Everything you ever wanted to know about hair—but didn't know to ask.

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Photo by Emma Olswing

Do Try This at Home:
Daily Brushing

A simple daily act that can result
in radical longterm change.

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Treat Your Hair Like <br>You Would Treat a Plant

Treat Your Hair Like
You Would Treat a Plant

Trust us on this one.

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Hair Care 101

Hair Care 101

Vitamins, rituals, and stressing less.

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