Rediscover Your Hair

Rediscover Your Hair

How to rekindle your love for your strands.

Massage Your Scalp

Massage Your Scalp

There’s beauty in caring for your scalp.

Your Hair On Hydration

Your Hair On Hydration

Turn dry, dehydrated strands into happy, healthy hair.

Build Your Ritual: The Guide

Build Your Ritual: The Guide

Cater to your individual haircare needs with a customized product bundle.

Make Wash Day Last

Make Wash Day Last

Keep strands feeling clean and refreshed between washes.

Wear It Up

Wear It Up

Your summer hairstyle inspo guide.

Beach Hair Made Healthy

Beach Hair Made Healthy

Effortless summer strands.

Cool Off Easy

Cool Off Easy

Ways to get your hair off your neck.

Stay in the Shade

Stay in the Shade

The easiest ways to protect yourself and your hair from the heat this summer.

Dry Off—Without Drying Out

Dry Off—Without Drying Out

Stay cool and hydrate.

Your Scalp Questions, Answered

Your Scalp Questions, Answered

Everything you need to know about The Cleansing Scrub.

Introducing The Cleansing Scrub

Introducing The Cleansing Scrub

Gently purifying exfoliation for your scalp.

Sun and Your Strands

Sun and Your Strands

How to care for summer hair.

Complete Your Ritual

Complete Your Ritual

A step-by-step breakdown of the full set—available now.

The Art of the Part

The Art of the Part

Finding your line.

All About Water

All About Water

Healthier strands are a drop away.

Preservation First, Growth Second

Preservation First, Growth Second

How to keep your hair healthy, happy, and growing.

Wrap it Up

Wrap it Up

Why The Towel really matters.

Crown Affair x Sephora

Crown Affair x Sephora

Find us now at a Sephora near you.

Be Mine

Be Mine

A love letter to your crown.

On Our Formulation Philosophy

On Our Formulation Philosophy

From the woman behind it all.

New: The Leave-In Conditioner

New: The Leave-In Conditioner

The ultimate do-it-all formula for touchable, hydrated hair.

When More is More

When More is More

Why hydration is key to healthy, great-looking hair.

Meet Your Brush

Meet Your Brush

Our guide to the essential tool

Wash Day, Reimagined

Wash Day, Reimagined

A whole new perspective on washing your hair.

Defining Clean Hair

Defining Clean Hair

What does clean hair really mean for you?

Your Hair’s Potential

Your Hair’s Potential

What your hair is truly capable of.

Intuitive Haircare

Intuitive Haircare

Tapping into what your hair is telling you

Always Growing

Always Growing

Finding Your Air Dry

Finding Your Air Dry

Fine Fibers

Fine Fibers

A deliberate yet easy decision

Brush Up On Brushing

Brush Up On Brushing

Trust the Process

Trust the Process

A guide to finding what works for you.

All Tangled Up

All Tangled Up

How to care for wet hair.

To The Touch

To The Touch

A guide on how to choose.

Your Hair's Canvas

Your Hair's Canvas

A guide to scalp care.

Hair Growth

Hair Growth

Patience and nourishing from the inside out.

Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

Ingredient to Know: <br>Tsubaki Seed Oil

Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

Scalp Massage 101

Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

Make It Nice

Make It Nice

The benefits of positive affirmations on body and mind.

Hi, Maintenance

Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

Rituals… Post-Wash

Rituals… Post-Wash

Give your hair some care when it needs it most.

Meet the Scrunchies

Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

Preventable Damage

Preventable Damage

90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them.