Care For Your Hair

Fall in love with your strands. 

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Rediscover Your Hair

How to rekindle your love for your strands. 

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Massage Your Scalp

There’s beauty in caring for your scalp. 

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Your Hair On Hydration

Turn dry, dehydrated strands into happy, healthy hair.

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Build Your Ritual: The Guide

Cater to your individual haircare needs with a customized product bundle.

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Make Wash Day Last

Keep strands feeling clean and refreshed between washes.

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Wear It Up

Your summer hairstyle inspo guide. 

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Beach Hair Made Healthy

Effortless summer strands.

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Cool Off Easy

Ways to get your hair off your neck.

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Stay in the Shade

The easiest ways to protect yourself and your hair from the heat this summer.

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Dry Off—Without Drying Out

Stay cool and hydrate.

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Your Scalp Questions, Answered 

Everything you need to know about The Cleansing Scrub.

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Introducing The Cleansing Scrub

Gently purifying exfoliation for your scalp.

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Sun and Your Strands

How to care for summer hair.

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Complete Your Ritual

A step-by-step breakdown of the full set—available now.

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The Art of the Part

Finding your line. 

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All About Water

Healthier strands are a drop away.

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Preservation First, Growth Second

How to keep your hair healthy, happy, and growing. 

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Wrap it Up

Why The Towel really matters. 

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Crown Affair x Sephora

Find us now at a Sephora near you.

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Be Mine

A love letter to your crown. 

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On Our Formulation Philosophy

From the woman behind it all. 

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New: The Leave-In Conditioner

The ultimate do-it-all formula for touchable, hydrated hair.

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When More is More

Why hydration is key to healthy, great-looking hair. 

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Meet Your Brush

Our guide to the essential tool

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Wash Day, Reimagined

A whole new perspective on washing your hair. 

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Defining Clean Hair

What does clean hair really mean for you?

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Your Hair’s Potential

What your hair is truly capable of. 

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Intuitive Haircare

Tapping into what your hair is telling you

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Always Growing

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Finding Your Air Dry

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Fine Fibers

A deliberate yet easy decision

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Brush Up On Brushing

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Trust the Process

A guide to finding what works for you.

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All Tangled Up

How to care for wet hair. 

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To The Touch

A guide on how to choose. 

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Your Hair's Canvas

A guide to scalp care.

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Hair Growth

Patience and nourishing from the inside out.

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Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

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Treat Your Hair Like Silk

Our Founder's best advice.

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Ingredient to Know:
Tsubaki Seed Oil

How much do we love tsubaki seed oil? Let us count the ways...

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Meet The Renewal Mask

Everything you need to know about our first in-shower product.

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The Ritual Guide

A usage guide for our product foundation.

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Scalp Massage 101

If you’ve ever gotten full body tingles from a pre-cut shampoo at the salon, you’re well aware of the physical benefits of scalp massage.

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Make It Nice

The benefits of positive affirmations on body and mind.

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Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

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Rituals… Post-Wash

Give your hair some care when it needs it most.

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Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

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