Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

Our Favorite Ritual

Our Favorite Ritual

The calming, grounding, quieting ritual of The Brush.

Read More

Treat Your Hair Like Silk

Treat Your Hair Like Silk

Our Founder's best advice.

Read More

Rituals with... Morgan Lily

Rituals with... Morgan Lily

Hammock lounging, haircare, and exquisitely crafted homemade chai.

Read More

Meet The Renewal Mask

Meet The Renewal Mask

Everything you need to know about our first in-shower product.

Read More

The Ritual Guide

The Ritual Guide

A usage guide for our product foundation.

Read More

Make It Nice

Make It Nice

The benefits of positive affirmations on body and mind.

Read More

Hi, Maintenance

Hi, Maintenance

So, you finally got a hair cut, color, or treatment after a four month salon hiatus... now what?

Read More

Rituals… Post-Wash

Rituals… Post-Wash

Give your hair some care when it needs it most.

Read More

Meet the Scrunchies

Meet the Scrunchies

Hate to break it to you, but traditional elastics might be ruining your hair.

Read More

Preventable Damage

Preventable Damage

90% of the hairs on our heads are actively growing at any given time. It’s our job to protect them. 

Read More

Rituals with... Dianna Cohen

Rituals with... Dianna Cohen

Our Founder and CEO shares her haircare ritual—and the most up-to-date tips from her infamous Google doc.

Read More

Telogen Effluvium

Telogen Effluvium

A deep dive into the second most common form of hair loss. 

Read More

Violet Grey Approved

Violet Grey Approved

Introducing three limited edition versions of our signature comb, exclusively at Violet Grey.

Read More

#BuyBlack

#BuyBlack

21% of Black-owned businesses don't think they'll survive the pandemic. Let's do something to fix that.

Read More

Photo by Emma Olswing

Do Try This at Home:
Daily Brushing

A simple daily act that can result
in radical longterm change.

Read More

Treat Your Hair Like <br>You Would Treat a Plant

Treat Your Hair Like
You Would Treat a Plant

Trust us on this one.

Read More

Hair Care 101

Hair Care 101

Vitamins, rituals, and stressing less.

Read More