The Crown Affair Origin Story

How art and storytelling shaped our brand.

Find Your Inspiration

Where our team is looking for creative influence.

Rituals with... Dianna Cohen: Spring 2022 Edition

Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

Good People: Kim Johnson

Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.

Rituals With... Lissie Chappell

On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

Good People: Teddi Cranford

We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.

Good People: Djuna Bel

The LA-based stylist on never leaving home without SPF and how she takes time for herself.

Good People: Akili King

The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner.

Rituals With... Tonya Papanikolov

“My hair feels like a blanket of protective armor and is an extension of me and my aura.”

Rituals With... Bobbi Brown

“However your hair dries is how it should be.”

Good People: Carrie Barber

Meet Carrie Barber, the wildly talented Creative Director and Owner of MAKE Beauty

Rituals with...Tonya Smith

“As I’ve gotten older, I’ve learned to appreciate my hair way more."

Good People: Jayme Cyk & Ben Rabb

Meet Jayme Cyk & Ben Rabb, storytellers, artists, and married duo.

Good People: Bianca Valle

"My passions come from listening to my heart and honoring my essence. Through overcoming fear and learning to shed what others think of me, I am now able to listen to my insides and do whatever it takes to follow them."

Good People: Shelcy & Christy

Embracing their natural hair, creating brands, and telling stories.

Rituals with... Morgan Wisted

“It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”

Rituals with... Melissa Orons

Music that moves you, hair brushing at night, and silk scrunchies.

Rituals with... Diarrha N'Diaye-Mbaye

“My hair’s thickness and versatility remind me that I am limitless."

Good People: Melanie Masarin

“Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water), before popping into my garden to check on my plants - barefoot is a must. “

Rituals with... Kate Matthews

Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.