Top of Mind

Our space for the rituals, stories, and science behind our unique hair identities.

  • Top of Mind: The Dry Shampoo Campaign

    Top of Mind: The Dry Shampoo Campaign

    Time is the invisible thread woven throughout everything we create. So when it came time to tell the story of the Dry Shampoo—we knew we had to talk about time.

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  • Good People: Doria Santlofer

    Good People: Doria Santlofer

    The stylist and co-founder of Rosette NYC reminds us to embrace the feeling of childhood, as she navigates raising her own child and running her own business.

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  • Good People: Eva Alt

    Good People: Eva Alt

    We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.

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  • Good People: Kathleen Sorbara

    Good People: Kathleen Sorbara

    The owner of Chickee’s Vintage on embracing gray hairs and the unknown.

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  • Good People: Madison Utendahl

    Good People: Madison Utendahl

    "I spent years relaxing, straightening, dyeing... It wasn't until I understood that hating my hair was a product of a larger system, that I changed my understanding and view of...

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  • Good People: Ren von Hasseln

    Good People: Ren von Hasseln

    The artist behind Ren Ceramics and creator of our 8-piece collaboration talks hair, the many joys of life, and the process behind her exclusive Crown Affair collection. 

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  • Good People: Gaby Dalkin

    Good People: Gaby Dalkin

    The chef behind What’s Gaby Cooking shares her nightly haircare routine and her favorite one-bowl fall baking recipe.

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  • The Crown Affair Origin Story

    The Crown Affair Origin Story

    How art and storytelling shaped our brand.

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  • Find Your Inspiration

    Find Your Inspiration

    Where our team is looking for creative influence.

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  • Rituals with... Dianna Cohen: Spring 2022 Edition

    Rituals with... Dianna Cohen: Spring 2022 Edition

    Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.

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  • Good People: Kim Johnson

    Good People: Kim Johnson

    Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with...

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  • Rituals With... Lissie Chappell

    Rituals With... Lissie Chappell

    On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.

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  • Good People: Teddi Cranford

    Good People: Teddi Cranford

    We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together...

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  • Good People: Djuna Bel

    Good People: Djuna Bel

    The LA-based stylist on never leaving home without SPF and how she takes time for herself.

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  • Good People: Akili King

    Good People: Akili King

    The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner. 

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  • Rituals With... Tonya Papanikolov

    Rituals With... Tonya Papanikolov

    “My hair feels like a blanket of protective armor and is an extension of me and my aura.”

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  • Rituals With... Bobbi Brown

    Rituals With... Bobbi Brown

    “However your hair dries is how it should be.”

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  • Good People: Carrie Barber

    Good People: Carrie Barber

    Meet Carrie Barber, the wildly talented Creative Director and Owner of MAKE Beauty

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  • Rituals with...Tonya Smith

    Rituals with...Tonya Smith

    “As I’ve gotten older, I’ve learned to appreciate my hair way more."

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  • Good People: Jayme Cyk & Ben Rabb

    Good People: Jayme Cyk & Ben Rabb

    Meet Jayme Cyk & Ben Rabb, storytellers, artists, and married duo. 

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  • Good People: Bianca Valle

    Good People: Bianca Valle

    "My passions come from listening to my heart and honoring my essence. Through overcoming fear and learning to shed what others think of me, I am now able to listen...

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  • Good People: Shelcy & Christy

    Good People: Shelcy & Christy

    Embracing their natural hair, creating brands, and telling stories.

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  • Rituals with... Morgan Wisted

    Rituals with... Morgan Wisted

    “It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”

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  • Rituals with... Melissa Orons

    Rituals with... Melissa Orons

    Music that moves you, hair brushing at night, and silk scrunchies. 

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  • Rituals with... Diarrha N'Diaye-Mbaye

    Rituals with... Diarrha N'Diaye-Mbaye

     “My hair’s thickness and versatility remind me that I am limitless."

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  • Good People: Melanie Masarin

    Good People: Melanie Masarin

     “Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water),...

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  • Rituals with... Kate Matthews

    Rituals with... Kate Matthews

    Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.

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  • Rituals with... April & Conner

    Rituals with... April & Conner

    Brushing hair is their love language. (Us, too.)

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  • Good People: Harling Ross

    Good People: Harling Ross

    The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.

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  • Gifting with... Christina Grasso

    Gifting with... Christina Grasso

    Gifting comfy, quality moments.

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  • Gifting with... Ashley Lennon

    Gifting with... Ashley Lennon

    Gifting warm hugs from a distance.

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  • Gifting with... Elizabeth Kott

    Gifting with... Elizabeth Kott

    Gifting smells and comfort this season.

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  • Gifting with... Siraad Dirshe

    Gifting with... Siraad Dirshe

    Gifting experiences from cooking to moments of self-care.

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  • Rituals With... Katra Awad

    Rituals With... Katra Awad

    Art, design, and how she cares for those stunning curls. 

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  • Rituals With... Sarah Solinger

    Rituals With... Sarah Solinger

    The LA-based interior designer shares her daily routine. 

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  • Good People: Alyssa Coscarelli

    Good People: Alyssa Coscarelli

    The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

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  • Rituals With... Alessandra Angelini

    Rituals With... Alessandra Angelini

    List making, meditating, and caring for hair from the inside out.

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  • Rituals with... Samantha Furno

    Rituals with... Samantha Furno

    Healthy hair, morning runs, and her low maintenance routine.

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  • Rituals with... Arden Norman

    Rituals with... Arden Norman

    Slowing down, painting, and perfecting the art of the air dry.

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  • Rituals with... Janice

    Rituals with... Janice

    Combing in the countryside, hanging with horses, and so much more.

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  • Rituals with... Morgan Lily

    Rituals with... Morgan Lily

    Hammock lounging, haircare, and exquisitely crafted homemade chai.

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  • Good People: Kinjil Mathur

    Good People: Kinjil Mathur

    Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.

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  • Rituals with... Dianna Cohen

    Rituals with... Dianna Cohen

    Our Founder and CEO shares her haircare ritual—and the most up-to-date tips from her infamous Google doc.

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  • Good People: Kyle Kellogg

    Good People: Kyle Kellogg

    On her morning routine, the cure for a dry scalp, and finding inspiration everywhere.

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  • Good People: Maddie Sensibile

    Good People: Maddie Sensibile

    On hair in art, rituals, and getting her curls from her mom.

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  • Good People: Meghann Stephenson

    Good People: Meghann Stephenson

    The illustrator and founder on finding creativity in quarantine.

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  • Good People: Puno

    Good People: Puno

    On shiny hair, storytelling, and following Seinfeld's skincare tips.

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  • Good People: Ara Katz

    Good People: Ara Katz

    A day in Malibu with the Seed co-founder.

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