Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.
The Crown Affair Origin Story
How art and storytelling shaped our brand.
Find Your Inspiration
Where our team is looking for creative influence.
Rituals with... Dianna Cohen: Spring 2022 Edition
Our founder shares her most recent haircare and lifestyle ritual practice, and the products she's been loving most recently.
Good People: Kim Johnson
Geneva's Head of Community shares her washday rituals, how she's seen the definition of community evolve, and on growing to love her hair—all with a cup of chai tea with oat milk.
Rituals With... Lissie Chappell
On cutting her own hair, maintaining length, and a laundry list of self-care-driven rituals.
Good People: Teddi Cranford
We sat down with our founder Dianna's hairstylist, Teddi—together with her mom, Tracy, and a special cameo from Teddi's 6-year-old daughter—to talk about the NYC-based hairstyling business they built together and what they've learned along the way.
Good People: Djuna Bel
The LA-based stylist on never leaving home without SPF and how she takes time for herself.
Good People: Akili King
The beauty writer, pole instructor, and scent obsessive on her “less is more” beauty philosophy and why she loves The Leave-In Conditioner.
Rituals With... Tonya Papanikolov
“My hair feels like a blanket of protective armor and is an extension of me and my aura.”
Rituals With... Bobbi Brown
“However your hair dries is how it should be.”
Good People: Carrie Barber
Meet Carrie Barber, the wildly talented Creative Director and Owner of MAKE Beauty
Rituals with...Tonya Smith
“As I’ve gotten older, I’ve learned to appreciate my hair way more."
Good People: Jayme Cyk & Ben Rabb
Meet Jayme Cyk & Ben Rabb, storytellers, artists, and married duo.
Good People: Bianca Valle
"My passions come from listening to my heart and honoring my essence. Through overcoming fear and learning to shed what others think of me, I am now able to listen to my insides and do whatever it takes to follow them."
Good People: Shelcy & Christy
Embracing their natural hair, creating brands, and telling stories.
Rituals with... Morgan Wisted
“It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”
Rituals with... Melissa Orons
Music that moves you, hair brushing at night, and silk scrunchies.
Rituals with... Diarrha N'Diaye-Mbaye
“My hair’s thickness and versatility remind me that I am limitless."
Good People: Melanie Masarin
“Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water), before popping into my garden to check on my plants - barefoot is a must. “
Rituals with... Kate Matthews
Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.
Rituals with... April & Conner
Brushing hair is their love language. (Us, too.)
Good People: Harling Ross
The writer and consultant shares her best advice, favorite words, and the secrets behind her stunning curls.
Gifting with... Christina Grasso
Gifting comfy, quality moments.
Gifting with... Ashley Lennon
Gifting warm hugs from a distance.
Gifting with... Elizabeth Kott
Gifting smells and comfort this season.
Gifting with... Siraad Dirshe
Gifting experiences from cooking to moments of self-care.
Rituals With... Katra Awad
Art, design, and how she cares for those stunning curls.
Rituals With... Sarah Solinger
The LA-based interior designer shares her daily routine.
Good People: Alyssa Coscarelli
The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.
Rituals With... Alessandra Angelini
List making, meditating, and caring for hair from the inside out.
Rituals with... Samantha Furno
Healthy hair, morning runs, and her low maintenance routine.
Rituals with... Arden Norman
Slowing down, painting, and perfecting the art of the air dry.
Rituals with... Janice
Combing in the countryside, hanging with horses, and so much more.
Rituals with... Morgan Lily
Hammock lounging, haircare, and exquisitely crafted homemade chai.
Good People: Kinjil Mathur
Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.
Rituals with... Dianna Cohen
Our Founder and CEO shares her haircare ritual—and the most up-to-date tips from her infamous Google doc.
Good People: Kyle Kellogg
On her morning routine, the cure for a dry scalp, and finding inspiration everywhere.
Good People: Maddie Sensibile
On hair in art, rituals, and getting her curls from her mom.
Good People: Meghann Stephenson
The illustrator and founder on finding creativity in quarantine.
Good People: Puno
On shiny hair, storytelling, and following Seinfeld's skincare tips.
Good People: Ara Katz
A day in Malibu with the Seed co-founder.
Good People: Juliana Salazar
The creative director, set designer, and stylist keeps it simple.