Top of Mind
Our space for the rituals, stories, and science behind our unique hair identities.

Rituals with... Morgan Wisted
“It wasn’t until I took control of my own health and learned what I needed to do to nourish and treat my body that my hair finally started growing back.”

Rituals with... Diarrha N'Diaye-Mbaye
“My hair’s thickness and versatility remind me that I am limitless."

Good People: Melanie Masarin
“Every morning I wake up really early and watch the sunrise from bed before getting up or, rarely, I hit snooze. I’ll make a canarino (a hot lemon with water), before popping into my garden to check on my plants - barefoot is a must. “

Rituals with... Kate Matthews
Over years of the same pattern of chopping it all off and growing it back out I’ve finally embraced that having long hair makes me feel the most like myself.

Good People: Alyssa Coscarelli
The digital entrepreneur shares her tips for finding peace in repetition, cultivating hobbies, and letting your hair do its own thing.

Rituals With... Alessandra Angelini
List making, meditating, and caring for hair from the inside out.

Good People: Kinjil Mathur
Meet Kinjil, mother, Chief Marketing Officer at Squarespace, and one of the most stylish people you will ever meet.

Rituals with... Dianna Cohen
Our Founder and CEO shares her haircare ritual—and the most up-to-date tips from her infamous Google doc.
Good People: Kyle Kellogg
On her morning routine, the cure for a dry scalp, and finding inspiration everywhere.